Footwear brand banks on protection with traceable thread
The CertainT platform has three technology pillars (tag, test and track) which allows raw materials and products to be tagged with a unique molecular identifier. This identifier can then be tested for its presence as it travels throughout a global supply chain.
Australian designer Sara Caverley said: “One of the biggest lessons I’ve learned is the importance of supply chain security. It is essential that Caverley products are produced with sustainable components that can be traced throughout their supply chain while ensuring we are delivering the very best to our customers.
“A&E’s Integrity Eco 100 recycled sewing threads provide tangible proof of the leather and luxury trimmings used in our products.”
Chris Alt, executive vice-president at A&E, said: “Our customers are hyper-aware of the detrimental effects of counterfeit products, from lost sales to the potential loss of brand equity. Our expansion of Integrity secure thread technology developed with Applied DNA Sciences is a natural progression for us to address our customers’ needs and extend our brand protection solutions.”
