New collection takes Rykä back to its roots
Women’s athletic footwear brand Rykä has released a new collection called fEMPOWER, with design director, Amanda Butler, saying it takes the brand back to its origins.
Founded in 1987, Rykä’s aim has always been to offer women better-fitting athletic shoes than the mainstream. It has been part of the Caleres Group (formerly Brown Shoe) since 2011.
“We were trailblazers 30 years ago, developing something that did not exist in the marketplace,” Ms Butler said on announcing the new collection. “Today this spirit and our brand’s commitment to female empowerment is stronger than ever.”
The collection features training, walking and trail shoes with materials including high-quality knits, engineered mesh, soft microfibre linings and translucent rubber, Caleres said. The brand’s proprietary comfort cushioning technology, Rezorb, also features, as does a fEMPOWER insole that adds cushioning and arch support.
