Former Nike exec named VP at Sorel - footwearbiz: Leading site for glo

News

Former Nike exec named VP at Sorel

07/04/2021
Former Nike exec named VP at Sorel
                                                                                                                                          Clothing and footwear group Columbia Sportswear as hired Craig Zanon (pictured) from Nike to take over as senior vice-president of its brands Sorel, Mountain Hardwear and prAna when Doug Morse retires this summer.

Mr Zanon has spent more than 20 years at Nike, where he held positions including vice-president and general manager of global basketball, vice-president for US footwear and general manager for the Americas.

“Craig brings a wealth of experience that will help us continue the growth trajectory of Sorel, Mountain Hardwear and prAna,” said Tim Boyle, Columbia's CEO, president and chairman. “He will build on the brand-led, consumer focused strategy that we have been pursuing for the last several years.”


“I’m excited to join Columbia Sportswear Company and its portfolio of brands,” said Mr Zanon. “After a year like 2020, it will be a welcome challenge. I look forward to nurturing the unique aspects of each of these iconic brands to help them reach their potential.”

Related stories:

Sorel aims for inclusivity with Zappos Adaptive line 12/01/2022
Footwear brands join prAna’s no-plastic packaging initiative 06/12/2021
Record first half for Columbia Sportswear 06/08/2021
Assocalzaturifici “very concerned” about the months to come 06/01/2021
New European director for Columbia and Sorel brands 22/10/2019
Columbia confident of passing $3 billion in sales this year 30/07/2019
Columbia CEO donates $1.5 million for Portland homeless centre 15/05/2018
'Outstanding' year for Columbia 17/02/2016
NDP names top outdoor footwear brands 07/08/2015
Record second quarter for Columbia 05/08/2015
Columbia’s footwear sales up 60% in Europe; Sorel targets $200m 06/05/2015

footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.