LHCA launches first ‘Real Leather, Stay Different’ video
14/10/2020
There are versions in English and Chinese of the video, which was shot in Shanghai. Because this campaign focuses on younger consumers, LHCA will air the video exclusively on social media platforms.
It showcases leather as the material of choice for artisans and craftsmen, and positions leather products as the sign of the individual who values enduring style over fast fashion.
At the time of its release, LHCA president, Stephen Sothmann, commented: “With leather, we create beautiful and durable items from by-products that would otherwise be destined for landfills, items that will last for many, many years. This campaign reminds us of the qualities that make leather desirable and its contribution to a more sustainable society.”
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