Shoe brand: we change our colours when the offcuts change
28/02/2020
With consumers wondering why certain colours of Roccamore suede high heels periodically ceased to be offered, makers of the Italian shoes decided to explain their process: it uses leftover materials from other, bigger brands.
“There is a lot of discarded dyed leather that is left from big productions and it is rarely re-purposed for anything else,” the company said, “which leads to tons of perfectly good leather being wasted and burned for no good reason.”
They point to recent examples in which the brand stopped producing the colour “Midnight Daisy” and replaced it with a lighter version called “Daisy”.
“Because we get limited amounts of produced leather in a specific colour, we can eventually run out of it and we have to look for alternatives,” Roccamore said on its website. “In the case of Daisy, we ended up producing it out of the leftover blue suede from Prada.”
Like the brand’s other shoes, Daisy is handmade in Italy with soft calf suede and a leather insole. Only 160 pairs were made in the Prada lighter blue colour. Other styles, like a pair made with a green sparkly material, come in even smaller batches.
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