Shanghai encounters could give Micam China boost - footwearbiz: Leadin

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Shanghai encounters could give Micam China boost

25/11/2019
Shanghai encounters could give Micam China boost
Italian footwear industry body Assocalzaturifici travelled to Shanghai in November in a bid to boost Chinese participation in its Micam exhibition, which next takes place in Milan from February 16-19.

There were two special initiatives. Micam was a sponsor of a dinner that high-end fashion association the MonteNapoleone Fashion District held in the Bulgari Hotel in the Chinese city on November 20.

On November 21, there was a Micam open day for guests and press, offering a preview of next season’s footwear trends and details of what will be in store at Micam in February.

Commenting on the Shanghai meetings, Assocalzaturifici president, Siro Badon, said: “Italy has exported a total of more than 2.2 million pairs of shoes to China in the first six months of 2019, worth €333 million, up 12% over the same period in 2018.”

Related stories:

Micam dedicates zone to emerging designers 29/01/2020
Italy’s footwear industry sees companies close and jobs go 13/11/2019
Italian footwear refocuses on 'fundamental' markets 03/10/2019
Anniversary edition of Micam concludes in Milan 19/09/2019

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