High quality is making a difference, Stella says

24/07/2019
Hong Kong-based footwear group Stella International achieved revenues of $742.5 million in revenues in the first six months of 2019. Between January and June, Stella shipped 29.5 million pairs of shoes. The average price per pair was $25.20.

Compared to the first half of 2018, these more recent figures signify an increase of 2.9% in value and of 1.7% in volume. The average price per pair rose by 1.2%.

Announcing the results, chief executive, Chi Lo-Jen, said Stella had prioritised margin expansion over volume growth. He added: “More and more of our customers are recognising the value of our craftsmanship, flexibility, high-end product quality, speed to market and on-time delivery.”

Commenting on the outlook for the group’s businesses, chairman, Lawrence Chen, said: “Despite uncertainties about possible trade tariffs in the US on foreign-made footwear, we expect our performance will improve for the full year.”