Geox founder is confident “targeted strategy” will - footwearbiz: Lead

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Geox founder is confident “targeted strategy” will pay off

02/05/2018
Footwear group Geox has confirmed total sales of €884.5 million for 2017, a fall of 1.8% compared to its results for the previous year.

Founder and chief executive, Mario Moretti Polegato, said on confirming the figure that Geox’s 2017 performance “is the result of a targeted strategy”. He said in a statement that the spring-summer season in 2018 had got off to a slow start because of the long, cold winter, but that the company is “extremely confident” it has now implemented “the right measures”.


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