Brooks offers running shoes tailored to biomechanics using FitStation
06/12/2017
The US-based company will work with insole maker Superfeet to provide customers with a shoe based on an individual’s biomechanics through select retail partners from next June.
FitStation powered by HP is pioneering hardware and software that combines 3D foot scanning with gait analysis and foot pressure measurements. The analysis includes key motion zones to identify the unique motion path of the runner’s body. FitStation creates a digital profile of an individual that combines personalized fit, biomechanics and experience.
The analysis translates into specific requirements for each shoe, and is then produced by Superfeet on a DESMA polyurethane injection-molding machine. Using a combination of variable PU injection with direct attach capabilities, the foot pressure measurements, movement and their preferences are combined to create personalised midsoles.
“The ability to give an individual a shoe based on his or her unique biomechanics is a game changer. It is a compelling offering for the runner who is interested in tip-of-the-spear technology and a totally tuned experience,” said Brooks CEO Jim Weber.
All personalised footwear will be manufactured in the US at Superfeet’s headquarters in Ferndale.
“Having the leader in running footwear leverage FitStation and our US manufacturing facilities to create the most individualised running shoe on the market is momentous,” said John Rauvola, CEO of Superfeet.
“Not only will it change what people expect from their running experience, it is also an important step in making a positive difference in people’s lives by delivering the best underfoot support possible. This is the beginning of the individualised fit revolution.”
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