Assocal takes Italian brands to Seoul for Micam “t - footwearbiz: Lead

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Assocal takes Italian brands to Seoul for Micam “teaser”

10/07/2017
Italian footwear manufacturers’ association Assocalzaturifici will take a group of shoe brands to South Korea for a Micam “teaser event” in Seoul from July 10 to 12. The shoe event will take place in parallel with a wider Italian fashion event.

“South Korea represents the thirteenth largest market out of the various countries to which Italian footwear is exported,” said Annarita Pilotti, president of Assocalzaturifici, in the build-up to the event, “recording in 2016 a 16.7% increase in value with respect to the previous year. The Asian market remains crucial for exports of products made in Italy. This is why we have decided to organise a series of promotional roadshows in the Far East.”


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