New store for Cheaney in Covent Garden
22/02/2017
On announcing the opening, Cheaney described Henrietta Street as “a unique shopping hub”, focused on offering informal and stylish menswear, a street where independent brands sit alongside relaxed restaurants and bars, forming “a community of like-minded retailers”.
The new 50 square-metre store has high ceilings and large sash windows, complemented by a “pared-back concept”. A ‘polishing station’ sits in one window to allow passers-by and visitors to watch while shoes are finger-polished, which Cheaney has said will promote the importance of shoe-care.
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