Elite athletes on board with Hoka One One - footwearbiz: Leading site

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Elite athletes on board with Hoka One One

04/01/2017
Deckers-owned Hoka One One has put together a team of world-class trail and road runners, track athletes and triathletes, who will serve as global ambassadors for the brand.

The group, which it has dubbed the Evo Time to Fly elite team, includes Olympic marathoner and ultra-runner Magdalena Boulet; Olympic 1,500-metre silver medallist Leo Manzano; French national champion triathlete Charlotte Morel; and Ironman champion Heather Jackson. 

“The Evo Time to Fly team features some of the best international athletes in every discipline of running - road, trail and track,” said Mike McManus, Hoka One One’s global sports marketing manager. “We’ve carefully selected athletes that continually challenge the status quo and proudly represent our brand as ambassadors who inspire others.”

The athletes will work closely with the brand’s product development team as well as its innovation centre, known as the Evo Lab, to help design and test new running and racing shoes. 

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