Chileans are Latin America’s biggest shoe fans

29/06/2016
Consumers in Chile bought 103 million pairs of shoes in 2015, giving an average per capita consumption of 5.7 pairs. National footwear association Fedeccal has said these figures suggest Chileans are the biggest consumers of footwear in Latin America.

However it quickly pointed out that 90% of all shoes sold in Chile last year were imported, with only 10% made in Chile. More than 1,600 companies were involved in footwear imports into Chile last year, bringing in a total of 95.5 million pairs. The principal sources of these shoes were China, Vietnam, Indonesia and Brazil. Together these four countries accounted for 95% of the total volume of footwear imported into Chile in 2015.

Fedeccal has said it believes the figure for nationally manufactured footwear will increase owing to a steady stream of footwear entrepreneurs that have opened up small and micro shoe production operations in Chile in the last five years. Some of these start-ups have said they take hope from comments from Chilean consumers saying they want better-quality products and are willing to pay more from them.