Name change for expanding Brown Shoe
21/04/2015
The name Caleres is derived from the Latin word ‘calere,’ which translates as ‘to be passionate' or 'to glow'.
The company also announced the launch of its men’s footwear business, Brown Shoe Bootmakers, in 2016. The brand will take an “artisan but rugged approach to men’s shoes”, said the company.
“We’re excited about our rebranding initiative, which will use our history to fuel our future,” said Diane Sullivan, CEO. “Our new brand identity reminds us of the legacy we must preserve as we build for another century of progress. Part of that identity is our name and mark, and these two elements demonstrate the passion behind our 137-year-old success story and help set the benchmark for the continued importance of fit to our future.”
Share this story:
