Puma appointment to grow athlete portfolio - footwearbiz: Leading site

News

Puma appointment to grow athlete portfolio

01/04/2015

Puma has promoted Johan Adamsson to director of sports marketing and sports licensing with a remit to extend its portfolio of athletes and sports teams.

Mr Adamsson has worked for the German sportswear company for 14 years. He was previoulsy responsible for marketing in the teamsport unit and became head of sports marketing, teamsport, in 2010.

He succeeds Christian Voigt, who has decided to leave the company.


Related stories:

Puma expands Bolt’s shoes to cross-training 24/08/2015
Puma takes punt on footwear to turn fortunes around 27/07/2015
Puma develops cooling technology with Jamaican athletes 28/04/2015
Puma says industry will raise prices next year 23/03/2015
Sales leap for Yue Yuen in February 12/03/2015
Kering reports “pivotal” year for Puma 19/02/2015
Puma adds Outlast to ‘coolest shoe in golf’ 18/02/2015
Yue Yuen earns $8 billion in 2014 16/01/2015
UN calls on brands to help Cambodian factories absorb wage hike 07/01/2015
Puma appoints Rihanna as creative director 17/12/2014
Footwear boost for Puma 12/11/2014

footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.