Singer Rihanna has joined sportswear brand Puma as creative director of the women’s business, covering footwear and apparel.

She will "directly influence collections“ next year, working in partnership with Puma's product creation team.

Bjørn Gulden, CEO at Puma, said: “Signing Rihanna is a fantastic step. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand."

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