BFA event to boost UK brands’ sales in China - footwearbiz: Leading si

News

BFA event to boost UK brands’ sales in China

13/03/2015
The British Footwear Association is co-organising a conference to help brands increase sales in China, where spending on e-commerce has increased by an average of 70% per year since 2009, it said.

“The digital landscape in China is very different to the West and understanding how to tap into this ever-growing market is now a necessity for British brands and businesses alike,” it said.

Held at the East Midlands Chamber of Commerce in Leicester on March 18, the event will cover the retail market and consumer behaviour changes; ecommerce platforms; Tmall; and social media and how it affects buying decisions.

Related stories:

Saunders steps up to lead British Footwear Association 08/10/2014
Funding for British footwear firms slashed 30/05/2014
UK-based men’s brands on upward trajectory 03/10/2013
British Footwear Association increases support for trade fairs 14/02/2013
Clarks’ employees among footwear technology graduates 13/12/2012
Young designers receive boost from footwear association 15/11/2012

footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.