Management shake-up at Sorel and Columbia
Columbia Sportswear, owner of outdoor footwear brand Sorel, has revamped its senior management team, chasing double-digit revenue growth this year.
The group’s footwear sales rose 37% to $425 million in 2014 and are expected to surpass $500 million this year.
Bryan Timm, a 17-year company veteran who has served as executive vice president and chief operating officer since October 2008, has been promoted to president and COO.
Peter Bragdon has been promoted to the new title of executive vice president, chief administrative officer and general counsel.
Tom Cusick has been promoted to the new role of executive vice president of finance and chief financial officer.
CEO Tim Boyle said: “The Columbia and Sorel brands are our largest and fastest growing brands today. In recognition of this momentum, and in order to better focus the company’s resources to pursue each brand’s potential, we are realigning our merchandising and design organisation to create brand-specific go-to-market teams for each brand.”
Joe Boyle has been appointed to the newly-created position of vice president of merchandising and design. Mark Nenow has been appointed to the new position of president of the Sorel brand.
“Joe and Mark have deep personal affinities for their respective brands and understand the unique needs of each brand’s core consumers,” added Mr Boyle. “I am very confident in their ability to drive continued growth through the Columbia and Sorel brands.”
