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Cole Haan aims for ‘creative disruption’

04/02/2015
US footwear brand Cole Haan has opened an Innovation & Sports Lifestyle Design Centre at its headquarters in New Hampshire to expand its offering of ZeroGrand.

ZeroGrand uses a design that focuses on weight reduction, flexibility and responsive cushioning, producing the brand’s lightest and most flexible shoe.

"Cole Haan has been an innovator for 85 years. With the opening of our innovation centre, we elevated our commitment to bring creative disruption to the marketplace," suggested its CEO, Jack Boys.

Leading the centre will be former Nike and Converse designer Scott Patt.

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