Virtual reality at UGG’s first ‘high-tech’ concept store
14/11/2014
The company is introducing radio-frequency identification (RFID) technology that allows consumers trying on merchandise to view digitally triggered content on four 65-inch HD touchscreens. This includes product information and options, style tips, videos, related marketing campaigns and complementary products. Consumers can send themselves texts with a product link from the HD screens.
Dave Powers, president of Omni-channel for parent group Deckers, said: “Omni-channel isn't just a catchphrase for Deckers, it's an integral part of our culture of innovation and our retail strategy – one that we've made investments in for more than five years now – to engage with our consumers with respect to their preferred shopping channel.”
Share this story:
