FICE focus on fashion and quality appears to be pa - footwearbiz: Lead

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FICE focus on fashion and quality appears to be paying off

24/10/2014
The secretary general of Spanish footwear industry federation FICE, Javier García Lillo, has said his organisation is projecting growth of between 8% and 10% for Spain’s shoe producers in terms of value this year and of between 5% and 6% in terms of volume.

In recent comments to business media in Spain, Mr García Lillo said: “We have chosen to focus on innovation, design and fashion rather than on price. Trying to compete on price with producers in Asian or African countries is not viable.”



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