US brand rehires former street artist as creative director
01/10/2014
Mr Cofinco was a street artist who began his design career working for Vans. He started Creative Recreation in 2002 with the idea of crafting a cross between a sneaker and dress shoe.
During his hiatus, he launched Visual Richuals, a design agency, and a new line of sneakers, Asif.
Over the past year, Creative Recreation conducted consumer research to determine the perception of the brand. A significant finding was that the brand needed to evolve its position as an innovator within the footwear industry.
"Rich was instrumental in our company's rise as a lifestyle brand and, with his return, customers and retailers can expect a design-style evolution within Creative Recreation," said Robert Brack, Creative Recreation president.
"For spring 2016, expect the unexpected," said Mr Cofinco. "I'm glad to be back where it all began and look forward to being a part of the evolution of the brand's original vision: to create imaginative footwear that stimulates play."
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