New format for MICAM from September
12/03/2014
The new-look show will be more buyer-focused, according to organisers, and will take place at the end of August instead of the usual mid-September slot.
There will be presentations on trends to give buyers a better understanding of the market, and the show will be more closely linked with the city, where an offshoot, Micam Point, will be based. There will be a greater focus on the online offering, featuring bloggers, and increased transport around the areas plus easier access systems.
Pavilions will be separated into luxury, contemporary, urban, children’s, active, cosmopolitan and street.
The show will take place between 31 August and 3 September, and the following edition will be 15 to 18 February, 2015.
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