US fashion footwear sales rise 4% in 2013

21/02/2014
Sales of fashion footwear, which includes all types except athletic footwear, in the US totalled $41.52 billion in 2013, a 4% increase over 2012, according to research firm NPD Group.

Outdoor and casual experienced the largest growth by value, at 10% and 7%, respectively. 

The women’s segment grew 2% in value to $23.8 billion and 2% in volume, representing two-thirds of the market. The men’s segment grew 7% in value to $12.5 billion and 9% in volume, while children’s shoe sales increased 2% in value to $5.22 billion and 3% in volume.

Looking at the methods of purchase, website purchases, which represented 19% of fashion footwear sales in 2013, increased 16% over 2012. The average price of an online purchase of fashion footwear was higher than an in-store purchase.