End of the road for adidas SLVR range
21/11/2013
Launched at the start of 2009, SLVR sold footwear for women and men, as well as clothes and accessories. The dedicated SLVR store in Berlin will now become an adidas “trend store”, while the one in Miami will be re-modeled into an adidas by Stella McCartney store. There is a third SLVR store, in New York, but its lease runs out at the end of 2013.
At the higher end of the market, adidas will concentrate on its collaboration projects with specific designers, including Ms McCartney.
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