Geox group buys Diadora rights in China
18/07/2013
Through a holding company called LIR, the founder of Geox, Mario Moretti Polegato, bought the Diadora brand in 2009.
Following the acquisition of the rights to trade under the once-iconic Italian sports brand in greater China, Reuters quoted LIR as saying the company had a particular interest in expanding the brand internationally, and in particular in China.
The news agency said the China, Macao and Hong Kong rights had been owned by Hong Kong-based Win Hanverky and that the deal was worth more than $9 million.
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