Olympics boost for Cambrelle's long-time partner
11/01/2013
Dachis maintains an index that monitors user sentiment covering 10 billion social actions, and said adidas had added 34 million new fans in 2012.
“Adidas is one of our biggest customers sourcing our products out of Asia,” says Camtex Fabrics chief executive Kieran O'Hare. “It supplied uniforms for 3,000 athletes at the Olympics, and was worn by numerous medal winners. It sponsored many successful athletes including Team GB’s Jessica Ennis and Jamaican sprinter Johan Blake, and its achievements in this arena should be celebrated.”
Cambrelle is a fast-wicking, highly absorbent, abrasion-resistant fabric that is trusted by many of the world's leading shoe brands. It is made by UK-based Camtex Fabrics, which has supplied adidas since 2005.
Adidas anticipates record sales and earnings for last year, in part due to its Olympics exposure. It invested £100 million to promote the brand on the global Olympic stage. It has used Cambrelle linings in its heritage range for seven years, adding comfort, durability and moisture management capabilities. Cambrelle linings look after customers' feet as well as the shoes, by locking moisture away from the uppers, preventing staining and mildew build-up.
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