Hermès embraces ‘pop-up’ footwear concept

29/05/2012

Luxury leathergoods brand Hermès has opened a ‘pop-up’ store dedicated solely to women’s footwear.

The temporary store on Rue de Sèvres, Paris, will be open until July 19 and will feature the brand’s spring-summer collection, designed by Pierre Hardy. A special preview of its autumn-winter line will also attract customers to the store, which is close to Hermès’ main Paris boutique.

The stores was designed by Stéphane Parmentier to represent a ‘luxurious hideaway’ for local shoppers and tourists alike.