US golf champ promotes Allen Edmonds
US-based men’s footwear company Allen Edmonds Shoe Corporation has teamed up US golfer Ben Crenshaw to help promote its Honors Collection, a new line of golf shoes and accessories for the 2011 golf season.
Mr Crenshaw, the two-time Masters Champion and 19-time PGA Tour winner, will be wearing the new Honors Collection golf shoes as he plays on the Champions Tour and in his other golf-related ventures.
“Allen Edmonds is proud and honoured to partner with Ben Crenshaw, one of golf’s most classic, traditional and accomplished players,” said Colin Hall, chief marketing officer of Allen Edmonds. “Ben is the perfect representative for our Honors Collection values of tradition, style and performance. We expect that our current and future customers will be excited about this partnership with one of golf’s most respected competitors.”
“Honestly, I loved the Allen Edmonds shoes the first time I saw them,” says Ben Crenshaw. “I think the new Honors Collection shoes represent the best in styling as well as performance. So much in golf has gone casual, and it’s exciting to see the return of this classic look especially when it’s combined with high performance.
“It’s also important to me that the Allen Edmonds shoes are made in the US by highly talented and dedicated craftsmen of this company. I also am enthusiastic that the Allen Edmonds people are great golf enthusiasts and are very interested in the same values and principles that I appreciate about the game of golf,” said Mr Crenshaw. “I expect this to be the beginning of a beneficial and long-standing partnership.”
Mr Crenshaw plans to debut his new Allen Edmonds golf shoes at his first 2011 Champions Tour tournament, the Mitsubishi Electric Championship in Hualalia, Hawaii January 21-23.
The Honors Collection golf shoes are handcrafted in the US, exclusively using Goodyear 360-degree welted construction for greater stability while maintaining flexibility. The new shoes feature premium leathers and heated cork between the insole and outsole for custom-like orthotic comfort.
