Allen Edmonds makes key golf shoe appointment

13/12/2010
High-end men’s footwear and accessories brand Allen Edmonds has appointed Warren Vail as its new category manager for golf.

Since 2007, Mr Vail has served as the chief executive of Parker McClain, where he designed, manufactured and marketed high-end, custom golf shoes.

He brings more than 25 years of sales, management and executive leadership experience to Allen Edmonds. His top customers at Parker McClain included golf professionals, Hollywood celebrities and business executives through exclusive golf clubs, celebrity stylists and his own extensive golf industry network.

“We dedicated considerable time to finding someone of Warren's calibre in talent, experience, and success. We're confident that we found the perfect person to uphold the values and reputation of Allen Edmonds,” said Colin Hall, chief marketing officer at Allen Edmonds, on announcing the appointment. “His knowledge of golf and passion for quality handcrafted golf shoes will make Warren an asset to our future golf business.”

For his part, Warren Vail said: “Joining Allen Edmonds is a privilege. I'm passionate about golf, handcrafted Goodyear welted shoes, and about championing ‘made in the USA’ products. It’s an honour to take on this important mission for one of America’s most revered and trusted names. I’m certain that golfers will be impressed with the high quality, styling and performance of the future Allen Edmonds line.”

In addition to managing its golf business, Mr Vail will manage Allen Edmonds’ alliances with key industry associations and trade groups including the PGA of America, Association of Golf Merchandisers and various locker room associations.