Special treatment for urban and street shoes at GDS
28/01/2010
Street and urban footwear will receive more attention at the next edition of the GDS exhibition, held in Dusseldorf from March 12-14.
Brands exhibiting footwear in this area will occupy different defined segments of Hall 3, which, according to the event organisers, will give visitors an "ideal overview of high-selling brands and key design newcomers" in the field.
Explaining the layout in more detail, the organisers said: "Authentic cult brands with a great tradition are showcased in Urban Authentic. High-selling lifestyle brands are located in the Urban Fresh segment. The collections in the Urban Active zone combine function and comfort with fashion flair. The independent area Design Attack is clearly distinguished from the other urban segments at GDS in visual, content and atmosphere terms."
The Design Attack area will feature over 100 new brands. Registrations have already been received from such brands as, Barund, Colors of California Art, Dipper, Duckfeet, FSH, Herzstück, Hummel, Lomloms, Pololo, Schuh Bertl, Taschendieb and 80%20.
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