Kenneth Cole appoints creative director
14/05/2009
Footwear brand Kenneth Cole Productions has announced that Ingo Wilts will join the company as creative director, from August 1, 2009.
Mr Wilts was previously the senior vice-president and creative director for Hugo Boss. In this newly created role,he will report directly to founder, Kenneth Cole, and will oversee design, design services and visual merchandising of all product classifications within the Kenneth Cole New York and Kenneth Cole Reaction brands.
Mr Cole said on announcing the new appointment: “We recognised a need for a strong and experienced design leader who can focus 100% of his time on product, which we are sure will bring better uniformity and consistency across all categories. Ingo has an impressive track record and brings extraordinary experience as both a creative director and a leader. We are thrilled to have him join our team.”
The company’s chief executive, Jill Granoff, said: “Ingo brings the unique combination of strong artistic talent and a keen knowledge of the business. He understands our brand aesthetic as well as the breadth of our product categories, our multi-channel business model, and our global landscape. I know he will be a great asset to Kenneth and the company, as we work toward reinforcing our position as the quintessential metropolitan lifestyle brand.”
For his part, Mr Wilts commented: “Kenneth Cole is an iconic American fashion brand with a solid heritage and immense unrealised global potential. I am thrilled to join during a time of such significant opportunity. I look forward to working closely with him and Jill on realising the long-term potential of the brand and building upon the DNA to create compelling contemporary fashion for modern men and women.”
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