Reebok and GeneralSports Venue, the US licensee of the AstroTurf brand, are joining forces to study the interaction between athletic footwear and field surfaces for athletes ranging from professionals to amateurs.

The goal of the research is to help improve athletic performance while helping to reduce injury risk by developing better shoes and synthetic sports surfaces. Reebok will spearhead footwear product development while GSV/AstroTurf will focus on synthetic sports turf.

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