Brazilian brands thrive at Modacalzado and Iberpiel
The ten Brazilian footwear and accessory brands that took part at Modacalzado and Iberpiel claim to have had a very rewarding time at the fair, held September 25-27 in Madrid.
Vivian Laube, marketing advisor for the Brazilian Footwear Programme and coordinator for the Brazilian participation at the show says: "At this edition of the fair we have observed that the visitors came to place orders; there were perhaps fewer buyers, but the quality of the demand was higher. The Brazilian companies managed to establish 503 trade contacts in 21 different countries, achieving a turnover figure of $625,000. They expect to generate a figure of around $2,846,000 over the next twelve months. All in all, this fair has been highly positive for the Brazilian exhibitors".