The Stride Rite Corporation has reacquired rights to the Pro-Keds brand from licensee and hip-hop mogul Damon Dash. The company is to bring the brand back in-house as part of a new strategic direction for the Pro-Keds business.  The shoes will be available in November, with a wider collection available in spring 2009.

The new brand strategy includes a brand re-imaging, enhancing classic styles such as the Royal, Court King and Royal Master with fresh materials, colours and other trend details, as well as offering commemorative limited-edition collections to celebrate the brand’s 60^th anniversary.

Share this story: