News

Hartmarx takes on Dr Martens brand

19/04/2008

Hartmarx Corporation has signed an agreement with Airwair International Limited and R Griggs Group Limited, the holders of the global license for Dr Martens, to manufacture, market and sell a wide range of men's and women's casual apparel under the Dr. Martens brand.

The Dr Martens sportswear will be manufactured, marketed and sold by HMX Sportswear Inc, a New York-based subsidiary of Hartmarx, and is aimed at the younger consumer.

To continue reading this story, please sign in or register.