Nike has further stepped up its presence in the soccer market with the signing of a new partnership with the French Football Federation (FFF). Starting on January 1, 2011, the American company, which recently acquired the UK soccer brand Umbro, will become the official equipment supplier to the country’s national soccer team. Although no specific terms of the deal were disclosed, Nike did reveal that it will supply equipment to the FFF until the end of the 2017/2018 soccer season.

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