Having partnered with the Israeli software team that invented ICQ (instant messaging) in 2002 and brought to market a patented, digital foot analysis system that identifies an individual's foot size, arch type and pressure points by using sensors and infrared LEDs, American pedorthic footwear brand Aetrex has launched three new footwear lines of patented “customisable” shoes in dress, casual and athletic performance styles, all of which are said to offer customised comfort, breathability and performance coupled with the biomechanical benefits geared towards individuals’ needs.

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