The new ion-mask super-hydrophobic “plasma” treatment developed by British-based P2i Ltd has been named as this year’s winner of the functional Sportswear category in the 2008 ispo BrandNew Awards.

Originally developed to protect soldiers from chemical attack, ion-mask applies an ultra-thin protective layer over the entire surface of the item being treated by means of an ionised gas or “plasma”, which in the case of footwear, not only coats the external surfaces but also the inside, and between and around the individual fibres, without altering the appearance or the weight of the shoe, making it particularly effective on performance shoes containing synthetic materials.

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