Adidas Group has posted a 9% increase in sales, on a currency-neutral basis, for the first quarter, mainly driven by growth in the adidas segment and the inclusion of an additional month in the Reebok segment versus the prior year. On a like-for-like basis, including Reebok’s revenues for the full three-month periods and excluding the effect from the disposal of the Greg Norman Collection wholesale business, sales increased 4% in currency-neutral terms.

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