The project aims to alter the approach of the footwear sector from focusing on footwear products to focusing on the people wearing the footwear, represented by three ‘dimensions’ of the human being—comfort, environment, and customisation. The concept of ‘comfort’ focuses on the foot in all the aspects of walking, running and standing, ‘environment’ focuses on 100% eco-friendly materials and sustainable processes, whilst 'customisation' aims to improve consumers’ involvement in style and fashion.

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