The biennial World Conference on Mass Customization & Personalization (MCPC) will take place at two separate venues in October.

Part One, the MCP Research & Innovation Conference, will be held on October 7-10, at the MIT (Massachusetts Institute of Technology) Media Lab in Cambridge/Boston, USA, with an interdisciplinary focus on the new advancements in the field. Part Two, the MCP Business Seminar, will take place on October 11-12 at the HEC (Haute Études Commerciales) Business School in Montreal, Canada, with a focus on applying mass customisation and personalisation in a retail setting. 

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