The company currently has a strong position in the Scandinavian market, and is said to offer a solid product range, strong competitiveness and good profitability. Bertel O. Steen, which distributes Asics running shoes and sporting goods to Norway, Sweden and Denmark through Asics Skandinavia AS, will now double sales within the sports and leisure segment to approximately NOK600 million ($93.2 million). More than 60% of these sales will be achieved outside Norway.

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