Growth in children’s footwear market to be highlighted at WSA
This trend bodes well for brands such as Nina Kids, Skechers and H.H. Brown. Nina Kids will introduce adult fashion styling, such as leopard prints, wool and herringbone, fur trims, and metallicised patents, into its children’s line. Skechers’ 20 lines include 310 Footwear, Kitson, and Michelle K brands. The company noted that sales are especially strong in the boys’ category. Likewise in autumn 2007, H.H. Brown will introduce children’s styles to match its adult lines.