Along with Africa, shoes made in Zhejiang are mainly exported to the EU, Ukraine, USA, Russia, Japan and the mid east Asian countries. Despite the duties imposed on shoes made in China, the EU remains a key and growing market for Zhejiang’s exports, notably Germany, Spain and the UK. The Zhejiang shoe industry association, however, is advising that in light of these duties, exporters should shift their focus to non-EU markets as well as improving shoe quality.

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