German sportswear and footwear brand Puma has reported improved financial results for the second quarter and first half of 2006, boosted by its success at the World Cup. 

Puma was the dominant kit supplier at the championships, with a strong portfolio of 12 teams and gained brand visibility throughout 56% of all games on the pitch. It also supplied the champions, Italy, with its kit— the first time in the company’s history that a Puma sponsored national team has won the World Cup Final.

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