Global specialty chemical company Kraton Polymers LLC,has introduced a new three-triangle logo and brand identity. According to the company, as it kicks off its new strategic focus on breakthrough quality and innovation, Kraton wanted to reposition the brand and refresh its logo to reflect its future direction.
"The Kraton name and strong heritage remain core to us, but we are changing our strategic emphasis and, with it, the meaning and visual display of the brand," said George Gregory, chief executive officer and president.

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