Reebok boosts adidas Group sales
The adidas Group has reported currency-neutral sales growth of 40% for the first quarter, mainly driven by the first-time consolidation of the Reebok business segment. Sales for the adidas Group excluding Reebok increased 13% on a currency-neutral basis supported by higher sales in all regions. In euro terms, group revenues grew 47% to €2.459 billion in the first quarter of 2006 from €1.674 billion in 2005. Sales for the adidas Group excluding Reebok grew 19% in euro terms to €1.988 billion from €1.674 billion in the prior year.