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Nike reports first-quarter revenue decline

02/10/2026
Nike reports first-quarter revenue decline

Nike has reported first-quarter revenue of $11.2 billion for the three months ending August 31, 2026, down 4% year-on-year on a reported basis and 5% on a currency-neutral basis.

The company said Nike Brand revenue fell 4% to $11 billion, with declines in Greater China and the EMEA region partly offset by growth in North America. Wholesale revenue decreased 1% to $6.8 billion, while Nike Direct revenue fell 8% to $4.1 billion. Converse revenue declined 28% to $263 million.

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