Organisers of the Micam exhibition in Milan have launched a new international communications campaign called Shoes First. 

They said the new campaign would be a prominent part of the autumn edition of the exhibition this year, which runs from September 13 to 15. Shoes First will then continue into the 2027 editions of Micam, for which the dates are February 21 to 23, and September 12 and 14. 

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